Михалкина Елена Владимировна

Russian universities need highly qualified specialists who are able to teach, conduct scientific research, present their results and their university to the world community, and perform administrative and methodological work for improve their competitiveness. To develop the human resources potential of higher school employees, the university must have a well-developed strategy in accordance with its strategic goals and objectives, which is based on the management system of employee motivation and engagement, creating conditions and incentives for effective work, providing opportunities for professional development, ensuring career growth. The article considers the main features of human resource management in modern universities, suggests tools for increasing the involvement of scientific-pedagogical workers and retaining PhD students at the university.

The problem of training of competitive specialists becomes especially urgent in the conditions of digitalization of processes and results of activity in the sphere of higher education. The competitiveness of graduates of higher educational institutions, their ability to meet the high requirements of the professional labor market is determined by the quality of education primarily. The quality of education can be assessed through student satisfaction. In this article results of research and an assessment of index of satisfaction of graduates with quality of education on the example of Federal University are presented. The results were obtained on the basis of systematization of theoretical approaches and practices to identify criteria of satisfaction of students with higher education in bachelor's and master's degrees. The parameters of satisfaction such as: "the possibility of conducting research, participation in conferences", "equipment with material and technical equipment", "organization of the educational process", "the effectiveness of interaction with the supervisor", "the level of professionalism of scientific and pedagogical workers" are identified and evaluated as the results of the study.

The article presents the solution of accumulation and efficiency of human capital using in conditions of regional economy’s digitalization. The potentially new three-component method of human capital analysis “Source-Mechanism-Result” allows to estimate the balance between the results of human capital using and its reproduction processes in digitalization of the economy conditions. The approbation of the authors conceptual method is implemented with using such tools, like: index method, regression and cluster econometric analysis. The result of the investigation is revealing of key catalysts and inhibitors of effective human capital using processes in the regions of southern Russia.

The relevance of motivation research of the modern universities staff is caused by priorities of development of Russia towards social and economic orientation. In this regard education is the most important component of economic growth of the country: it is impossible to achieve development of technologies without quality education which granting is provided by motivated research and educational personnel, including young scientists and graduate students. In the article problems of the analysis and development of system of motivation lecturers and young scientists at the modern universities rise. In this article within the systematization of approaches and theories of motivation existing in science and also by means of sociological poll the research of essence, factors of motivation of lecturers and young scientists is conducted. As empirical results division of lecturers and young scientists into clusters according to their priorities and motives of work is carried out.

Currently, project management as a tool to achieve strategic goals is not fully used in the practice of management at the regional level. Project management methods are applied only to individual projects. An important aspect for the regions actively implementing the project approach in management is the introduction of a methodology for assessing the effectiveness of the use of the entire set of tools for project activities at the level of Federal and regional Executive authorities. Modern management of state and regional projects is still based mainly on the functional approach, firmly rooted in the practice of public authorities, but in some regions there is already a positive dynamics of the introduction of methods and tools of project management in the activities of individual regional and Federal public authorities.

Mikhalkina E.V. 1 1 Southern Federal University , 88, Gorky St., Rostov-on-Don, Russian Federation

The article presents a theoretical overview of traditional and modern approaches and models of motivation and involvement of employees in achieving strategic goals of companies. The organizational-economic mechanism and management tools of modern motivation of workers' were justified, also the categorical content of the term "involvement" of employees in achieving the goals and objectives of the company's development was revealed. The author's approach to the development of motivation managing mechanism on the basis of a study of a group of factors and the application of cluster analysis is realized in the article. On the basis of the research it was established that the organizational and economic mechanism of motivation management is realized through the interrelation of various elements and tools of staff motivation and this mechanism is a flexible tool in the internal and external environment.

The article presents an analysis of the theoretical basis of the organizational and economic provision of social services for the people, in most cases, concerning welfare support methodology. The introduction of the normative and cost approach to the formation of tariffs for social services for the population, using the example of municipal districts, are disclosed on the basis of theoretical models of social services. The article implements the author’s approach to interpretation of the cost of social services within the framework of the concept of the normative and cost approach. At the heart of the author's approach, the principle of rationing costs and determining the coefficient of complexity of the work performed to provide social services at home by social workers is found.

In the article features of the organization and introduction of the effective contract in health sector for the purpose of increase in total remuneration of health workers, and also improvement of quality of medical services are considered. The review of the current state in health sector is specifically presented in the article, real load of medical staff, level of compensation of medicians are analysed, the structure of the effective contract is given and the mechanism of total remuneration is shown. The effective contract is seen from a position of definition of organizational and legal conditions of its realization, system of stimulation of medicians and the prospects of formation of the social and labor relations of new quality in healthcare institutions. For the prospects of use of the effective contract as institutional form of realization of the social and labor relations in healthcare institutions the review of the analysis of expectations and reality of introduction of this institutional form is presented in the article.

In this article describes the methodological approaches to research of employees labor behavior of higher education, specifically the teaching staff, key factors motivators an effective labor behavior are defined on the basis of sociological research. During research was determined that the basis of labor behavior based on the principle of fictionalization, which consist on a variety of functions, roles of the modern teacher. These functions and roles should be implemented to achieve the education quality process and the effective use of human resources.

The article describes modern demographic problems, such as low life interval and high mortality rate, which prevent formation and development of human potential in Russia. Healthy life expectancy, calculation methods and specifics of development in Russia are taken as an indicators of the state of population''s health.

The article describes the potential of application of the concept of strategic management and strategic planning system, in particular, in universities, shows the algorithm and its’ implementation mechanism on the base of the balanced scorecard and project management. The effectiveness of this tool is backed by opportunity to execute the project activities, even under limited budget and low level of motivation of the university staff.