DIGITAL ECONOMY: TERMS AND INSTRUMENTS INTRODUCTION OF INTERNET TECHNOLOGIES IN THE ACTIVITIES OF UNIVERSITIES

Abstract

The most important factor in Russia's economic growth is the development of digital technologies in the economy. The use of information and communication technologies allows companies to conquer new markets, reduce prices, improve the distribution system of goods, and optimize costs. Firms doing business through online technologies are gaining competitive advantages, including attracting new customers; markets expand to national or even global levels; Improving customer satisfaction consumer loyalty is won, etc. Digitalization also affects education: it is education that provides competent economies to the digital economy. The novelty of the study is that it proposes an approach to assessing the readiness of modern educational organizations to implement digital technologies, based on Internet marketing tools.