Матвеев Владимир Владимирович

In modern conditions, project activities enable cultural institutions to effectively use their resources, revealing their creative potential, and attract funds from sponsors. This form of management in our country in the field of culture has been practiced since the late 90-s of the XX century, and today it has become a dynamically developing direction in the planning of public policy processes in General and organizations in particular. Changes in the socio-economic situation in the country contribute to the introduction of such market concepts as: competition, competitiveness, service, product, etc. The purpose of the study is to develop methodological recommendations for improving the personnel management of cultural organizations in the framework of their project activities. The scientific novelty of the research consists in the theoretical justification and development of recommendations for the implementation of project management in cultural institutions.

The main resource of universities is their teaching staff. Optimally using it to achieve strategic goals, ensure high employee interest in improving the efficiency of their work, which ultimately will increase the demand for graduates from the labour market. Therefore, the study of problems in the field of motivation of the teaching staff of universities, development of areas of improvement is one of the main objectives, the achievement of which will ensure the growth of competitiveness of Russian universities and their entering the international market, the training of highly skilled specialists. Despite the wide variety of work in the field of staff motivation, there is no unified approach to the organization of this process in higher education institutions.

The purpose of this study is to develop theoretical and practical recommendations for improving the efficiency of human resource management in agriculture. The scientific novelty of the research lies in the fact that as part of the work we proposed a system of interaction of the main elements of human resource management in the industry under study. From a practical point of view, the significance of scientific work is to systematize the features of human resource management of agricultural enterprises in the country, as well as to develop a mechanism for the formation and development of agricultural personnel. In the course of scientific work, we used statistical and retrospective methods of information analysis, as well as survey and observation.

Personnel management occupies a key place in the activities of the organization of any organizational and legal form, of any sphere of activity. Providing the public service system with the necessary qualifications, with a sense of civic duty is the most important task for the development of public administration. The instability in the country, including in power authorities, the lack of a well-developed legal framework for the activities of state structures, the absence of a coherent methodological approach to the formation of State personnel policy these and many other problems lead to the necessity of study of foreign experience in the field of public service personnel management.

One of the main conditions for the effective functioning of the regional economy is the availability of its own tax base. Under the current conditions, the lack of financial resources at the regional level is primarily determined by the instability of the sources of formation of the regional tax potential. The implementation of national projects in the field of education will contribute to the growth of the regional tax potential due to both the creation of new jobs, growth in wages, and in the future by increasing the intellectual potential of the region’s population, which will result in the introduction of innovations in the regional economy, contributing to the development of the real sector of the economy based on the formation of a new system of knowledge and technology.

The most important factor in Russia's economic growth is the development of digital technologies in the economy. The use of information and communication technologies allows companies to conquer new markets, reduce prices, improve the distribution system of goods, and optimize costs. Firms doing business through online technologies are gaining competitive advantages, including attracting new customers; markets expand to national or even global levels; Improving customer satisfaction consumer loyalty is won, etc. Digitalization also affects education: it is education that provides competent economies to the digital economy. The novelty of the study is that it proposes an approach to assessing the readiness of modern educational organizations to implement digital technologies, based on Internet marketing tools.