Информационная элита в век медиаиндустрии

Abstract

While mastering digital multimedia environment, mass media begins forming both organizationally and structurally in terms of implantation of new managerial methods. The author tries to comprehend the increasing role of informational elite, its functions, and also the creative nature of constructive approaches to making up a media product, based on “multivariability” and diversity of nonlinear processes of acceleration and renovation of informational flows, exposed to integration and synergetic influence.