Коновалова Ольга Васильевна

The article analyzes modern interpretations of the terms "informational globalism", "information security", "information identity", "the modernization of the media system"

While mastering digital multimedia environment, mass media begins forming both organizationally and structurally in terms of implantation of new managerial methods. The author tries to comprehend the increasing role of informational elite, its functions, and also the creative nature of constructive approaches to making up a media product, based on “multivariability” and diversity of nonlinear processes of acceleration and renovation of informational flows, exposed to integration and synergetic influence.

The author researches different areas of formation of cultural, national, ethnical identity in information space which has simulated function, the ability to modify the processes of personality making up, having the decisive influence on systemic changes of Russian culture, on formation of new values and new subjectivity.