Овруцкий Александр Владимирович

The article is devoted to research of advertising dysfunctions. In article additional directions of advertising regulation are considered. The authors note that the effects of advertising impact go beyond the subject field of demand and analyze manipulative techniques. The article examines three main problems of modern advertising, which require the adoption of additional economic and legal instruments of regulation: advertising of potentially addictive goods; advertising aimed at children and teenagers; Explication in the advertising image of compulsive forms of consumption. The authors formulate several restrictions and prohibitions with the aim of strengthening the legislative and public regulation of advertising.