Articles
ADVERTISING DYSFUNCTIONS AND ADDITIONAL DIRECTIONS OF ITS REGULATION
Received: 15.04.2017 Published: 15.04.2017
DOI: 10.22394/2079-1690-2017-1-4-171-175
Full text
Abstract
The article is devoted to research of advertising dysfunctions. In article additional directions of advertising regulation are considered. The authors note that the effects of advertising impact go beyond the subject field of demand and analyze manipulative techniques. The article examines three main problems of modern advertising, which require the adoption of additional economic and legal instruments of regulation: advertising of potentially addictive goods; advertising aimed at children and teenagers; Explication in the advertising image of compulsive forms of consumption. The authors formulate several restrictions and prohibitions with the aim of strengthening the legislative and public regulation of advertising.
Keywords
How to cite
Для цитирования:
Овруцкая Г.К., Овруцкий А.В. Дисфункции рекламы и дополнительные направления ее регулирования // Государственное и муниципальное управление. Учёные записки. 2017. Т. 1, № 4. С. 171–175. https://doi.org/10.22394/2079-1690-2017-1-4-171-175
For citation:
Овруцкая Г.К., Овруцкий А.В. ADVERTISING DYSFUNCTIONS AND ADDITIONAL DIRECTIONS OF ITS REGULATION // State and Municipal Management. Scholar Notes. 2017. Vol. 1, no. 4. P. 171–175. https://doi.org/10.22394/2079-1690-2017-1-4-171-175
How to Cite
Овруцкая Г.К., Овруцкий А.В. ADVERTISING DYSFUNCTIONS AND ADDITIONAL DIRECTIONS OF ITS REGULATION // State and Municipal Management. Scholar Notes. 2017. Vol. 1, no. 4. P. 171–175. https://doi.org/10.22394/2079-1690-2017-1-4-171-175