Шевелева Вероника Владимировна

The formation and development of marketing of medical organizations in modern Russia are characterized by such trends, which are manifested in a more active promotion of medical organizations, medical products and services, medical workers. At the same time, at all stages of marketing activities, there are many problems associated with the lack of investment resources and lack of flexibility of public health organizations, as well as consumer distrust and low price competitiveness of private health organizations.

The economy of the modern Russian region is a rather complex and multifaceted object of regulation. The complex and diverse system of the regional economy in modern conditions cannot be regulated by a single set of instruments. Despite the fact that the system of public administration should be stable, which entails the problem of static and mobility, modern global trends urgently require the introduction of new methods, methods and tools of regulation.

In modern conditions, the development of the state and all its spheres is impossible to imagine without the development and implementation of an innovative environment. Innovation is becoming a prerequisite and a factor for the successful and efficient functioning of society. In order to form and stabilize a functioning national innovation system in Russia, it is necessary to establish a stable system of relations in the following spheres: science business state region, which will allow integrating scientific-technical, economic, financial and organizational factors of creating and implementing new technologies.

Innovation the engine and an incentive for the progress of society. A necessary condition and the main source of innovation, contributing to increase the level of techno-economic development and quality of life of its citizens, are an investment. At the same time, investments can also be realized without innovation, the objective resulting in a deformation of the structure of the economic system, its preservation in the framework of the outdated technological system. Without the innovative focus of the investment is impossible to ensure new quality of economic growth, as its main driving force acts as scientific and technical progress. In turn, innovation without investment is unrealistic: achievements of scientific and technical ideas without investment funds cannot be implemented.