Articles
MARKETING OF HEALTHCARE ORGANIZATIONS IN THE CONTEXT OF NATIONAL PROJECTS ON THE EXAMPLE OF CANCER SERVICE
Received: 15.01.2020 Published: 15.01.2020
DOI: 10.22394/2079-1690-2020-1-1-92-96
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Abstract
The formation and development of marketing of medical organizations in modern Russia are characterized by such trends, which are manifested in a more active promotion of medical organizations, medical products and services, medical workers. At the same time, at all stages of marketing activities, there are many problems associated with the lack of investment resources and lack of flexibility of public health organizations, as well as consumer distrust and low price competitiveness of private health organizations.
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Для цитирования:
Пржедецкий Ю.В., Пржедецкая Н.В., Шевелева В.В. Маркетинг организаций здравоохранения в условиях реализации национальных проектов (на примере онкологической службы) // Государственное и муниципальное управление. Учёные записки. 2020. Т. 1, № 1. С. 92–96. https://doi.org/10.22394/2079-1690-2020-1-1-92-96
For citation:
Пржедецкий Ю.В., Пржедецкая Н.В., Шевелева В.В. MARKETING OF HEALTHCARE ORGANIZATIONS IN THE CONTEXT OF NATIONAL PROJECTS ON THE EXAMPLE OF CANCER SERVICE // State and Municipal Management. Scholar Notes. 2020. Vol. 1, no. 1. P. 92–96. https://doi.org/10.22394/2079-1690-2020-1-1-92-96
How to Cite
Пржедецкий Ю.В., Пржедецкая Н.В., Шевелева В.В. MARKETING OF HEALTHCARE ORGANIZATIONS IN THE CONTEXT OF NATIONAL PROJECTS ON THE EXAMPLE OF CANCER SERVICE // State and Municipal Management. Scholar Notes. 2020. Vol. 1, no. 1. P. 92–96. https://doi.org/10.22394/2079-1690-2020-1-1-92-96