Уварова Галина Геннадьевна

Introduction. Preservation of the population, improvement of well-being and well-being of people are among the long-term priorities of national development in the Russian Federation. Solving a wide range of tasks within the framework of this national goal requires the involvement of a huge amount of financial, primarily budgetary, resources, and, consequently, systematic monitoring and evaluation in various areas: rationality, efficiency, sufficiency, compliance with the socio-demographic structure of society, accessibility and quality of services provided. Purpose. Identification of key trends in the modernization of public finances in the social sphere in the following areas: improvement of the mechanism of state (municipal) assignments and development of competitive mechanisms for the provision of state (municipal) services. Materials and methods. In preparing the article, we used statistical data on the volume and directions of expenditures of the consolidated budget of the Ministry of Finance of the Russian Federation, on the number and structure of organizations in the social sphere, published by the Federal State Statistics Service; data from the unified portal of the budget system of the Russian Federation "Electronic Budget"; the results of a sociological study by the Financial University under the Government of the Russian Federation "The effectiveness of the implementation of state (municipal) services in the social sphere"; regulatory legal acts; scientific articles. The methods of statistical analysis, expert assessments, and a systematic approach are used. Results. The study revealed the main results of the implementation of measures to improve the efficiency and quality of services in the social sphere, which are financially supported by budgetary funds. At the same time, the problems of insufficient budget financing, the need for additional budget resources to achieve the national goal of improving the quality of life of citizens and solving the problems of increasing accessibility and improving the quality of healthcare, education, and creating a modern comfortable infrastructure are shown. Conclusions. Currently, building an optimal system for the provision and financial support of social services requires not so much instrumental measures aimed at improving the allocation of available funds as attracting additional amounts of budget financing.

The article discusses the features of the use of digital political marketing as a special technology of political PR. The authors of the study note that digital political marketing has become a favorite method of promoting political products due to the wide opportunities provided by multimedia platforms for public and private communication on the Internet, as well as Big Data technologies, with which you can analyze an incredibly large amount of all kinds of data about users. Based on these data, the course of the political process is effectively adjusted and the political preferences and views of the online electorate are implicitly changed. The authors examine in detail the possibilities of social networks for promoting PR campaigns, analyze ways to collect data about users and note the risks posed by technological innovations of the digital age for political democracy. In conclusion, the authors conclude that in order to achieve effective interaction between political actors and citizens on the Web, it is necessary to maintain a balance between innovative methods of voter engagement and ensuring their rights to privacy and personal data protection in a risky digital era.

The article analyzes regional policy in the Russian Federation in the context of modern geopolitical changes. The authors of the study consider the fundamentals of regional policy depending on the existing regulatory framework and a number of factors influencing the formation of local policies on the ground; identify its general directions. Based on a systematic and structural-functional analysis, as well as an institutional approach, the author's team considers the possibilities of increasing the resistance and self-development of regional policy in the context of geopolitical and macroeconomic instability, the transformation of regions into stable political units within the Federation. Based on the research done, as well as the analysis of current global changes, the authors formulate several trends in the further evolution of the regional dimension of politics and come to the conclusion that today it is very important to find a harmonious balance between public administration and regional autonomy.

The present study reveals the essence of the use of modern PR technologies in the conditions of the formation of a new format of political governance that can influence the course of political changes through explicit or implicit influence on an individual at once at two levels of his existence - real and virtual. The author's position is that the emphasis on virtual levels of individual existence is due to the processes of positioning digital data as the most significant resources of the current era, as well as the desire of political actors for digital surveillance of society and the search for mechanisms to control public opinion. In this regard, political management largely focuses on PR technologies embedded in the infrastructure of the network society, which, unfortunately, lead to the gradual curtailment of democratic foundations and the generation of information perception in the characteristics of the post-truth era, where PR becomes a full-fledged tool of deep manipulation.

The article is devoted to the study of the current state of the Russian health care system, the main problems of its management efficiency and the search for ways to solve them at the Federal and regional levels. The authors analyze the current state and features of the Russian health care system, its organizational, legal and financial mechanisms of functioning. The article assesses the effectiveness of the activities undertaken by Federal authorities in reforming the medical sector, a significant focus of the study is on the achievements of previous activities of the state policy on modernization of system of public health of the Russian Federation and prospects of implementing the national project "Health".

The article examines the investment factors of economic growth in the regions of the Russian Federation, which ensure dynamic territorial development in the context of implementing strategic directions for ensuring national security, and the formation of mechanisms for increasing investment activity at the regional level, including at the expense of the territories of advanced social and economic development (TACER).

The article examines the trends in the formation of the state policy of regional social and economic development aimed at implementing infrastructure projects in the constituent entities of the Russian Federation, creating conditions that stimulate investment activity and public initiatives in the context of preparations for the 2018 FIFA World Cup.

The article examines problems of implementation of modern environmental policy in Russia and its regions, evaluated policy instruments, as the instruments of state influence on the market subjects, engaged in environmental management, identifies the boundaries of the political interests of civil society in protecting the environment.

The article discusses the institutional features of environmental security through the mechanisms of political influence parry on risk-causing potential environmental problems of modern Russia.

The article discusses the importance of political mechanisms to parry risk factors associated with the ecological system. This problem is solved by the author in the context of discourse associated with the search for ways and means to ensure the environmental security of Russian regions by preventing a variety of environmental risks.

The article analyzes various aspects and correlations of the directions of political researches, showing the complexity and multi-aspect nature of environmental problems and risk-generating factors as well as their importance for modern politics and political science.