The formation and development of marketing of medical organizations in modern Russia are characterized by such trends, which are manifested in a more active promotion of medical organizations, medical products and services, medical workers. At the same time, at all stages of marketing activities, there are many problems associated with the lack of investment resources and lack of flexibility of public health organizations, as well as consumer distrust and low price competitiveness of private health organizations.
Пржедецкий Юрий Валентинович
Ростовский научно-исследовательский онкологический институт