INTERFACE OF PERSONNEL MANAGEMENT AND COMMUNICATION MANAGEMENT

Abstract

In post-crisis conditions for the development of the economic space, personnel management and communication management are becoming increasingly important for the formation of stably developing organizations, which is associated with a constantly transforming external environment that calls for rapid reaction through the adoption of appropriate managerial decisions. The article substantiates the expediency of practical application of communication management and the need to form methodological approaches to its interaction with the personnel management mechanism, which will result in effective use of resources spent on exchanging communications within the organization and with the external environment and, as a result, to effective management in general.