Articles
THE SYSTEM OF MARKETING MANAGEMENT OF BANKING PRODUCTS PROMOTION ON A BASIS OF NEW INFORMATION AND NETWORK TECHNOLOGIES
Received: 15.03.2016 Published: 15.03.2016
Full text
Abstract
Information and network technologies which provide creation of an adaptive infrastructure for development of information and financial clients services are the relevant objectives of development of modern system of banking products promotion and marketing management. Modern information economy creates opportunity for application of new information and network technologies to the financial business on the example of a blockchain technology. This technology which is the basis of a bitcoin crypto-currency allows formation of innovation financial communications with clients and providing instrumental control of operation risks.
Keywords
How to cite
Для цитирования:
Андреева А.В. Система маркетингового управления продвижением банковских продуктов на основе новых информационно-сетевых технологий // Государственное и муниципальное управление. Учёные записки. 2016. Т. 1, № 3. С. 107–114.
For citation:
Андреева А.В. THE SYSTEM OF MARKETING MANAGEMENT OF BANKING PRODUCTS PROMOTION ON A BASIS OF NEW INFORMATION AND NETWORK TECHNOLOGIES // State and Municipal Management. Scholar Notes. 2016. Vol. 1, no. 3. P. 107–114.
How to Cite
Андреева А.В. THE SYSTEM OF MARKETING MANAGEMENT OF BANKING PRODUCTS PROMOTION ON A BASIS OF NEW INFORMATION AND NETWORK TECHNOLOGIES // State and Municipal Management. Scholar Notes. 2016. Vol. 1, no. 3. P. 107–114.