Published: 15 March 2016
Information and network technologies which provide creation of an adaptive infrastructure for development of information and financial clients services are the relevant objectives of development of modern system of banking products promotion and marketing management. Modern information economy creates opportunity for application of new information and network technologies to the financial business on the example of a blockchain technology. This technology which is the basis of a bitcoin crypto-currency allows formation of innovation financial communications with clients and providing instrumental control of operation risks.