THE CONCEPT OF LEGAL RELATIONS IN THE SPHERE OF ADVERTISING IN FOREIGN COUNTRIES

Abstract

In this article the author examines the advertising activities as one of the types of business activities. The author proceeds from the understanding that advertising relationships are inextricably linked to cross-border activities, that is why the correct regulation of these relations should be guided, in addition to the norms of the Russian substantive law rules of private international law. The author considers the provisions on advertising in the United States, the European Union (it was, in particular, stipulated in the European Convention on Transfrontier Television), as well as CIS countries. Lessons learned will help to improve rules on advertising in the Russian Federation.