Articles
INTEGRATED INTERACTIVE OFF-ON-LINE COMMUNICATIONS AT THE DIGITAL-MARKETING MARKET IN TERMS OF THE INTERNET-ECONOMICS
Received: 15.01.2015 Published: 15.01.2015
Full text
Abstract
The article represents and analyzes a new digital-marketing tool integrated interactive off-on-line-communication in the context of the Internet economy, determines the location of integrated interactive off-on-line-communication system of promotion, describes the relationship with other communication tools, the situation in the conceptual field of marketing communications, offers a definition and terms of the new concept.
Keywords
How to cite
Для цитирования:
Пономарева А.М. Интегрированные интерактивные off-on-line-коммуникации на рынке digital-маркетинга в Интернет-экономике // Государственное и муниципальное управление. Учёные записки. 2015. Т. 1, № 1. С. 58–64.
For citation:
Пономарева А.М. INTEGRATED INTERACTIVE OFF-ON-LINE COMMUNICATIONS AT THE DIGITAL-MARKETING MARKET IN TERMS OF THE INTERNET-ECONOMICS // State and Municipal Management. Scholar Notes. 2015. Vol. 1, no. 1. P. 58–64.
How to Cite
Пономарева А.М. INTEGRATED INTERACTIVE OFF-ON-LINE COMMUNICATIONS AT THE DIGITAL-MARKETING MARKET IN TERMS OF THE INTERNET-ECONOMICS // State and Municipal Management. Scholar Notes. 2015. Vol. 1, no. 1. P. 58–64.