Князева Юлия Сергеевна

This article proves the expedience of marketing and logistics integration processes for the most complete disclosure of their macroand microeconomic potential. The actual and statistic data, which directly and indirectly confirm the economic prospects of the given approach at the regional, state and global levels is presented in the article. In particular, a significant investment and, consequently, socio-economic potential of the managed development of marketing and logistics infrastructure is noted. The problem`s solution of management integration , marketing and logistics in production and economic activity is visualized. The spheres of interaction, or interface, of the named objects are considered. The unconditional theoretical and applied value of researches, conducted in this direction, is shown.

The article presents different approaches to the concepts of strategic management, its goals in companies, justified by the assertion that the proper application of the strategic management allows the company to constantly improve, to transform in accordance with the market situation, thus shows the correlation between the effectiveness of communication processes and the overall performance of the company.