ABOUT MARKETING AND LOGISTICS INTERFACE IN THE MANAGEMENT SYSTEM

Abstract

This article proves the expedience of marketing and logistics integration processes for the most complete disclosure of their macroand microeconomic potential. The actual and statistic data, which directly and indirectly confirm the economic prospects of the given approach at the regional, state and global levels is presented in the article. In particular, a significant investment and, consequently, socio-economic potential of the managed development of marketing and logistics infrastructure is noted. The problem`s solution of management integration , marketing and logistics in production and economic activity is visualized. The spheres of interaction, or interface, of the named objects are considered. The unconditional theoretical and applied value of researches, conducted in this direction, is shown.