Articles
MUSICAL FESTIVAL AS A TERRITORIAL BRAND PROMOTION TOOL
Received: 15.04.2020 Published: 15.04.2020
DOI: 10.22394/2079-1690-2020-1-4-61-64
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Abstract
The article describes the existing ratings / indices of territories, assesses the possibility of their use in studies of territorial brands. Based on the analysis of the content and metrics of territorial ratings / indices, their classification has been developed, a rating / index system for marketing assessment of a territorial brand has been systematized, and the possibilities of existing territorial indices / ratings usage in the field of territorial brand management have been outlined.
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Для цитирования:
Пономарева А.М., Пономарев М.А. МУЗЫКАЛЬНЫЙ ФЕСТИВАЛЬ КАК ИНСТРУМЕНТ ПРОДВИЖЕНИЯ ТЕРРИТОРИАЛЬНОГО БРЕНДА // Государственное и муниципальное управление. Учёные записки. 2020. Т. 1, № 4. С. 61–64. https://doi.org/10.22394/2079-1690-2020-1-4-61-64
For citation:
Пономарева А.М., Пономарев М.А. MUSICAL FESTIVAL AS A TERRITORIAL BRAND PROMOTION TOOL // State and Municipal Management. Scholar Notes. 2020. Vol. 1, no. 4. P. 61–64. https://doi.org/10.22394/2079-1690-2020-1-4-61-64
How to Cite
Пономарева А.М., Пономарев М.А. MUSICAL FESTIVAL AS A TERRITORIAL BRAND PROMOTION TOOL // State and Municipal Management. Scholar Notes. 2020. Vol. 1, no. 4. P. 61–64. https://doi.org/10.22394/2079-1690-2020-1-4-61-64