Сергеева Надежда Владимировна

Today, the main problem facing the regions is the following: determining ways to achieve such important economic indicators as increasing the profitability of the regional budget, real incomes of the population, investment attractiveness and competitiveness of the economy in difficult conditions of resource scarcity, a high degree of uncertainty in the development vectors and increasing the severity of external challenges. How to achieve a guaranteed reduction in socio-political risks and solve urgent social and personnel problems (employment, demography, migration, lack of qualified personnel, etc.). In these conditions, the role of small and medium-sized businesses can hardly be overestimated. At present, the leaders of the regions face serious challenges that require fundamentally new solutions, new mechanisms for effective support and use of the potential of small and medium-sized businesses. The role of small and medium-sized businesses in the processes of socio-economic development of the region becomes especially significant during crises, which are currently becoming protracted and form special conditions and requirements for state budget management.

Strategic goal-setting is becoming increasingly important and relevant in the context of the implementation of national programs designed to ensure high rates of economic development in the regions. However, the practice of strategizing the socio-economic development of the regions indicates the presence of such a serious problem as the inability of government to successfully develop and implement various programs. As you know, despite the achieved planned financial indicators, the main strategic goal improving the level and quality of life of the population of the Russian Federation has not been resolved. We believe that this is mainly due to the multidirectional goals in the system of managing the region, their inconsistency and disorder. To improve the processes of strategic goal-setting, a transition to new technologies of strategic goal-setting is necessary. The article describes the goal-setting methodology in the development and updating of strategies and programs for socio-economic development in the bodies of state and municipal government of the Komi Republic, developed on the basis of generalization and integration of modern scientific, methodological and organizational-methodological developments in the field of strategic management of socio-economic systems of regional and municipal scale.

Sustainable economic growth of the Russian Federation can be achieved only through a significant increase in the pace of balanced socio-economic development of its regions. The concept of «balanced development of the region» is widely spread in the scientific literature, but different authors interpret this concept depending on the context of their research and the sphere of scientific activity. The article discusses various approaches to the definition of the concept of «region», «balanced development of the region», which makes it possible to clarify these concepts for the implementation of its universality.

The need for strategic planning of the socio-economic development of municipalities is acutely recognized by local governments. However, the lack of experience in an integrated approach to defining goals and priorities for future development leads to the fact that the developed concepts and strategic plans are declarative in nature. The article discusses various aspects of the formation of plans for strategic development at the level of municipalities, identifies current tasks that need to be implemented.

A state policy can only be effective if the goals and values of society and the state coincide. Compatibility of the vision of the population and the heads of state and local authorities of the socio-economic development of the region plays an important role in the adoption or rejection of the reforms proposed to society by the state. These reforms should be implemented through mutually agreed actions of state authorities of the region and local governments with the active support of the population, on which their effectiveness largely depends.

The article argues that international and domestic experience in the implementation of projects of social entrepreneurship poses new challenges for business structures that require a reassessment of the problems and prospects for the development of this phenomenon in the conditions of modern Russia. Social entrepreneurship for the current state of the economy can be called a kind of activity that harmoniously combines the social mission inherent in the mission of the organization with entrepreneurial innovation, accompanied by innovative social technologies. The article deals with the development of the mission of social and entrepreneurial projects. The authors analyze the process of searching for new ideas and formulating the mission of a socially oriented entrepreneurial project, and also give specific examples.