Вардомацкая Людмила Петровна

The necessity and possibility of using digital economy technologies and tools for their implementation in healthcare, in particular, pharmacy, are Studied. The features of using such digital economy tools as blockchain, big data, artificial intelligence, and the Internet of things in the pharmaceutical industry are studied. The study of the possibility of using technologies in the digital economy and their tools allows us to draw conclusions about the real prospects of reducing labor costs, reducing the cost of production and delivery of medicines, the impossibility of selling counterfeit and counterfeit medicines on the pharmaceutical market.

In the present study, the objective necessity of using a cluster approach to the development of scientific and educational sphere of the economic health system is determined. The features are considered and the analysis of social and economic interrelations of scientific and educational innovative medical cluster on the basis of the developed model of its structure is carried out, the basic characteristics of the cluster are defined. The analysis of the features of the synergetic effect of the aggregate structure of the cluster allowed to identify new qualitative characteristics of the scientific and educational process in the medical cluster system and to justify as a generalizing result of the synergetic effect of the basic structures of the cluster high potential for improving medical, social and economic efficiency of health care.