DIGITAL ECONOMY TOOLS IN THE CONTEXT OF THEIR IMPACT ON PHARMACEUTICAL EFFICIENCY

Abstract

The necessity and possibility of using digital economy technologies and tools for their implementation in healthcare, in particular, pharmacy, are Studied. The features of using such digital economy tools as blockchain, big data, artificial intelligence, and the Internet of things in the pharmaceutical industry are studied. The study of the possibility of using technologies in the digital economy and their tools allows us to draw conclusions about the real prospects of reducing labor costs, reducing the cost of production and delivery of medicines, the impossibility of selling counterfeit and counterfeit medicines on the pharmaceutical market.