Немашкалова Карина Геннадьевна

In the article the competitiveness of universities is seen as a system that provides excellence, which manifests itself in the quality characteristics of education services, the level of customer and stakeholders satisfaction, public and professional recognition and opportunities for effective implementation of the potential for sustainable development of the organization of higher education. The authors believe that the basis of the analysis of maintenance of competitiveness of higher education institutions is the concept of sustainable development as one of the areas of institutional theory and application of quality management system concept.

The processes of transformation of the political and economic system of Russia suggest the formation of a new approach to the implementation of state social policy. The article discusses the essential features of the social policy of the Russian state post-Soviet period with the release of the stages of its formation and implementation, resulting in the author formulated the distinguishing characteristics of the model of social policy in modern Russia.

In the article the idea of classification of models of social policies in foreign countries is developed, including a comparative analysis of the social policy of the European countries with the American model of social development.

The paper examines theoretical and practical aspects of social policy as an instrument of social processes control, solving problems of raising quality of life and living standards, increasing citizens’ welfare, social policy priorities.