Мезенцева Екатерина Евгеньевна

The article substantiates the relevance of business communications, which consists in the fact that effective management is impossible without an effective communication process. The study of cross-scriptural features in business communications are necessary requirements of management as a whole. The aim of the research is to increase the efficiency of business interaction in the field of entrepreneurial activity in the People's Republic of China and the region of the Russian Federation - the Rostov Region by establishing communications. The article presents the disaggregation of crop types according to R. Lewis: monoactive, polyactive and reactive. Models of business communication are considered. Further, the article identifies individual tractors, which are a special type of control carried out at all levels of culture, which is gaining widespread acceptance. The article describes the cross-cultural features of the functioning of business in the People’s Republic of China and the Rostov Region, and also emphasizes that in business communications with Chinese entrepreneurs, the specific features of the national and business culture of this people should be taken into account. The authors of the article indicate the channels for promoting Russian products on the Chinese market. The following is the commodity structure of the export and population of the Rostov Region and the People's Republic of China. Evaluate the nature of foreign economic relations of entrepreneurs of the People’s Republic of China and the Don Region, we can say that there is a comfortable situation of business communication.

The success of effective functioning of the organization are its human resource. Cross-cultural knowledge management includes competence in the field of behavioral models and stereotypes, values, understanding national and cross-cultural peculiarities of human behavior. The above knowledge to help managers to build trust in the company and increase of competitiveness of the organization.

In this article considers the contradictions system, the set of interrelated elements, which consists of the basic contradiction of the economical system, the management system, the main contradiction of strategic management and its derivatives.