Anisimov Alexander Yu.

At the present stage of development of the Russian economy, under conditions of increasing external and internal challenges, such as sanctions and limited access to foreign technologies, there is an increasing need for the development and implementation of strategies that promote the sustainable development of small businesses. These circumstances are of particular relevance in the context of the desire to ensure economic independence and increase the competitiveness of the national economy. In this regard, this study is aimed at identifying and systematizing the basic principles of strategic management, adapted to the operating conditions of small businesses in Russia. The authors of the article focus on the theoretical foundations of strategic management, including SWOT analysis, macro-environmental analysis and strategic planning, and their applicability to small businesses. Based on an analysis of scientific literature, monographs and practical studies, the authors identified key aspects that should be taken into account when formulating development strategies for small enterprises. The article highlights and details the main practical recommendations for increasing the sustainability and competitiveness of small businesses, including adaptation to changing external and internal conditions, as well as optimal allocation of resources and innovative development. In conclusion, it is concluded that strategic planning and management, based on in-depth and comprehensive analysis, play a key role in ensuring the long-term development of small businesses in Russia.

An important step in the development and implementation of an organization's development strategy is to evaluate its effectiveness. In the process of evaluating the effectiveness of the strategy, both the features of the external environment, including its economic instability, and the internal features of the organization for which the strategy is being developed should be taken into account. Thus, the need for research in this area is determined by the need to form an optimal methodology for assessing the effectiveness of the developed development strategy, which will allow predicting the success of its implementation. The purpose of the study is to form an estimated combined model that allows you to combine quantitative and qualitative indicators of the effectiveness of the organization's development strategy. The research methods are: comparative analysis, statistical analysis, PEST-analysis, benchmarking, classification and ranking, etc. The result of the study is an estimated combined model that allows you to combine quantitative and qualitative indicators of the effectiveness of the organization's development strategy. The authors conclude that the system of performance indicators of the restaurant business development strategy is a complex complex that allows you to control the organization's parameters that reflect the process of its functioning.