Подольская Татьяна Валентиновна

Introduction. Currently, the problem of inclusivity in general and ensuring accessibility of tourism for people with disabilities has transformed from a peripheral social task into one of the central indicators of the quality of life and maturity of civil society. Tourism, being not only a branch of the economy, but also a form of social activity, cultural exchange and self-realization, is an important marker of social inclusion. The article is devoted to the analysis of digital inequality as a systemic barrier to the development of inclusive tourism. The relevance of the topic is due to the contradiction between the enormous potential of digital technologies to ensure the accessibility of tourism and the risk of creating new forms of social exclusion for people with disabilities.Purpose. Assessment of the structural imbalances and technological gaps that shape digital inequalities in inclusive tourism, and shaping strategic directions and tactical measures to build an effective digital ecosystem, able to ensure the accessibility of tourist services for all nosological groups of people with disabilities.Methods. Categorical, classification and comparative analysis, statistical data processing methods, evolutionary-historical approach, content analysis and case study, institutional approach.Results. Analysis of the author's database of implemented cases revealed a number of key imbalances. First, there is a pronounced nosological gap: most solutions are created for people with musculoskeletal and visual impairments, while projects for individuals with mental characteristics and multiple pathologies are isolated. Secondly, there is a significant technological lag of Russian solutions (medium-complexity web applications) behind foreign counterparts utilizing artificial intelligence and Internet of Things technologies. Thirdly, an extreme territorial and sectoral concentration of projects in capital museums and transport infrastructure was identified, with a deficit in the regions and in such segments as the hospitality industry and food service.Conclusions. To overcome digital inequality and transition from fragmented solutions to a universal ecosystem, a set of measures is necessary. Strategically, it is required to formulate a national program, develop partnerships between IT companies, the tourism business, and NGOs, as well as establish competence centers. Tactically, it is important to create a unified registry of digital solutions and stimulate cross-platform development. Only systematic institutional work will make it possible to realize the social and economic potential of inclusive tourism.

Introduction. The article is devoted to the study of the practical aspects of the implementation of Russia's national projects, the implementation of which is directly or indirectly related to the provision of inclusive tourism products and services in the context of the digital transformation of the industry. The relevance of the study is related to the need to provide equal access to domestic tourism products and services, which can be achieved through the accelerating pace of industry digitalization and the positioning of Russian regions as attractive destinations for inclusive tourism. Purpose. The purpose of writing this article is to assess the potential of Russia's national projects in the context of the digital transformation of inclusive tourism as a driver of industry-specific strategic changes taking place in the current conditions Research objectives: analyze Russia's national projects and assess their impact on the development of domestic inclusive tourism; study successful regional practices of integrating digital technologies into the structure of modern tourism products; evaluate the potential of digital accessibility of Russia's tourism infrastructure based on existing national initiatives and regional projects. Theoretical basis. The article is a logical continuation of the research published by the authors earlier. However, due to the lack of development and the lack of a comprehensive study of the features of the digital transformation of inclusive tourism in the context of national projects in Russia, the authors attempted to analyze how regional initiatives related to the integration of digital technologies into the structure of a modern tourism product are replicated and supported. The main directions of state support for strategic changes taking place in the industry today are also synthesized (professional development of personnel working in the field of inclusive tourism, taking into account new technological realities, improvement of adaptive infrastructure, financing of successful regional practices, etc.). Finally, through the prism of national projects initiated in 2025, the study systematized and specified the main directions to ensure the development of an accessible digital environment for various categories of tourists. Results. To achieve this goal, both existing and newly initiated national initiatives are being studied in the context of digital transformation of tourism, with a focus on their impact on the development of inclusive tourism in Russia. Regional projects implemented as part of these initiatives are being analyzed, as well as those aimed at improving inclusive tourism products and services in the context of increased digital accessibility. The impact of Russia's national projects on strategic changes in the tourism industry is being evaluated, as the industry is facing increasing demand for domestic tourism products and services. Conclusions. Based on the results of the study, it was concluded that Russia's national projects represent an effective mechanism for supporting not only Russian inclusive tourism, but also are a driver of its digital transformation, which in turn increases the level of accessibility of tourism products offered by various subjects of the Russian Federation.

Introduction. The article explores theoretical and practical aspects of promoting the tourism brand of the Rostov Region on the global market through the use of digital technologies under modern conditions. The relevance of the study is determined by the global trend of the world economy’s digitalization and the increasing role of regional development in ensuring sustainable economic development on the Russian Federation, including through the expansion of tourist flows and regional income. Purpose. The purpose of writing this article is to develop a strategy for applying digital technologies to enhance the recognition of the Rostov Region as a tourist destination on the global market. Research objectives: to characterize the tourism potential of the Rostov Region and identify barriers to its realization in a global context; to analyse opportunities for using digital tools in the tourism industry; to propose components of a strategy for strengthening the digital presence of the Rostov Region’s tourism brand to attract foreign audiences. Methods. Observation, comparison, systematization, analysis (including SWOT analysis of digital technologies for promotion), synthesis. Results. To achieve the set goal, the study describes components of the Rostov Region’s tourism potential, including the possibility of forming a “maritime” brand. The effectiveness of the region’s current tourism brand is evaluated (with a focus on key associations), and potential directions for its development are identified. Systemic challenges to international tourism in the Rostov Region are highlighted, and the role of digital technologies in addressing them is substantiated. Based on a SWOT analysis, the feasibility of implementing technologies to promote the tourism brand internationally is outlined. The specifics of integrating studied technologies into a strategy for enhancing the digital presence of the Rostov Region’s brand to attract international tourists are examined. Conclusions. The study concludes with priority areas for implementing digital technologies to develop international tourism in the Rostov Region. They include: active social media engagement, multilanguage of the official tourism portal, expanded use of chatbots and artificial intelligence, adoption of Big Data, VR/AR, digital platforms, blockchain, integration of Chinese payment systems, and increased participation in international specialized events.

These days, governments are actively increasing the introduction of new GovTech solutions in order to improve the efficiency of public authorities work. The digital government, as a key concept of the public sector digitalization, is the next stage in the evolution of public administration, which is aimed at accelerating the decision-making process at the state and municipal levels, improving the interaction with citizens and public organizations, as well as increasing the level of trust in the authorities. The article analyses GovTech technologies and the principles of their introduction, the stages of public sector digital maturity. The COVID-19 pandemic was identified as the driver of the government digitization, but in the long run, the reactive policy should move to a complete reorganization of public administration systems in terms of the introduction of new technologies and ensuring cybersecurity. The article assesses the main challenges of GovTech introduction, as well as the key GovTech trends. Additionally, the authors analyzed the European and Russian practices of public administration digitalization. An analysis of GovTech concept, conducted by the authors, allowed to determine the conditions of growth of the Russian GovTech market and its prospects and to draw conclusions about the significant potential of Russia to successfully achieve the stage of the digital government.

The COVID-19 pandemic has accelerated the global economy digitalization, which has also affected the international tourism sector. The importance of the experience economy has been increasing in recent years due to the evolution of approaches to doing business, and the use of its tools seems relevant for the tourism sector because the main purpose of acquiring tourist services is to gain a unique experience. This article examines the role of modern technologies in the experience economy and the evolution of immersive technologies and analyzes the attitude of companies and consumers from the USA, Canada and the Russian Federation to virtual reality. The authors provide the benefits of the AR and gamification introduction on tourist routes and explore the possibility of using AR /VR («augmented reality»/«virtual reality») to make a final purchase decision and familiarize with the safety rules on the trip. The article also provides recommendations for AR/VR-tours creation.

Innovative development is one of the key factors determining the level of competitiveness of all modern states of the world. That is why the use of indicators to assess their innovative potential is becoming a priority task facing the world scientific community. The article discusses the main components that make up the Global Innovation Index (GII) as one of the promising tools for indicative evaluation. Within the framework of this scientific study, the analysis of the regional structure of the largest innovative macro-regions of the world was carried out, and the key features of the leading countries that influenced their ranking in 2022 were identified. The authors have made attempts to identify the strengths and weaknesses of Russia's innovation policy, which influenced its dynamics in the GII, and also assessed the potential of innovative development of the subjects of the Russian Federation. Finally, the authors have identified a number of patterns that affect the development of competitive innovation ecosystems.

The analysis of potential opportunities and directions of use of blockchain technology both in the corporate sector, and in public services is presented in article. Special attention is paid to aspects of blockchain technology introduction in the financial sector and to the prospects of blockchain business’ development.