political communication,
internet technologies,
socio-political processes,
interactivity,
information society,
culture-creating function,
democratic participation
Abstract
This contemporary article addresses the dynamically evolving field of political communication within the context of its transformation influenced by internet technologies. By analyzing the universal and specific functions of the internet in the political realm, the study highlights how network communication is redefining traditional forms of political dialogue, enriching them with elements of interactivity, versatility, and accessibility.