Methodology for interdisciplinary research into the problems of economics and marketing of loneliness

Authors

  • Alexandra M. Ponomareva Southern Federal University , Rostov State University of Economics Автор
  • Maxim A. Ponomarev South-Russia Institute of Management - Branch of Russian Presidential Academy of National Economy and Public Administration Автор

DOI:

https://doi.org/10.22394/2079-1690-2023-1-4-33-37

Keywords:

urban space, marketing of loneliness, socio-economic systems, management decisions, management tool, economics of loneliness

Abstract

The article represents a description of the methodology for interdisciplinary research into the economics of loneliness based on a combination of secondary and primary research and a set of various research methods. The purpose of the study is to describe the economy of loneliness and economic loneliness of a person and to develop principles and methods of marketing loneliness as a management tool of the state, business and civil society within the framework of the economy of loneliness.

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Published

2023-07-15

Issue

Section

Articles