INCREASING COMPETITIVENESS OF HOTEL BUSINESSES OF ROSTOV REGION

Abstract

One of the most important categories in the economy is the concept of competitiveness, which characterizes the degree of superiority of a company in relation to competitors. In the modern world, the main reason and driving force of the ongoing search for directions of growth in the competitiveness of an enterprise is precisely competition. And due to the fact that the main goal of entrepreneurial activity, by definition, is to maximize profits, the issue of maintaining a high degree of competitiveness is definitely brought to the fore. The article presents the results of a study on the competitiveness of hotel business enterprises, identifies areas of improvement in the hospitality industry.