REGULARITIES AND PRINCIPLES OF IMPLEMENTATION OF GR-MANAGEMENT UNDER DIGITALIZATION DEVELOPMENT

Abstract

The article identifies prospects for the development of digital technologies as one of the key factors for increasing the level of efficiency of information channels of business entities with public authorities. The authors identify the main patterns of improving information communications in the framework of the GR-management on the provision of state support to business entities. According to the results of the study, it is concluded that the processes of modern expansion of the use of digital technologies in GR-management are an effective basis for strengthening the implementation of entrepreneurial initiatives in public authorities on regulating the functioning of business entities in the system of modern socio-economic processes.