Articles
TERRITORY BRAND RANKINGS AS A BRAND MANAGEMENT TOOLS
Received: 15.03.2019 Published: 15.03.2019
DOI: 10.22394/2079-1690-2019-1-3-74-78
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Abstract
The article describes the existing ratings / indices of territories, assesses the possibility of their use in studies of territorial brands. Based on the analysis of the content and metrics of territorial ratings / indices, their classification has been developed, a rating / index system for marketing assessment of a territorial brand has been systematized, and the possibilities of existing territorial indices / ratings usage in the field of territorial brand management have been outlined.
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Для цитирования:
Пономарева А.М., Пономарев М.А. Рейтинги территориальных брендов как инструменты бренд-менеджмента // Государственное и муниципальное управление. Учёные записки. 2019. Т. 1, № 3. С. 74–78. https://doi.org/10.22394/2079-1690-2019-1-3-74-78
For citation:
Пономарева А.М., Пономарев М.А. TERRITORY BRAND RANKINGS AS A BRAND MANAGEMENT TOOLS // State and Municipal Management. Scholar Notes. 2019. Vol. 1, no. 3. P. 74–78. https://doi.org/10.22394/2079-1690-2019-1-3-74-78
How to Cite
Пономарева А.М., Пономарев М.А. TERRITORY BRAND RANKINGS AS A BRAND MANAGEMENT TOOLS // State and Municipal Management. Scholar Notes. 2019. Vol. 1, no. 3. P. 74–78. https://doi.org/10.22394/2079-1690-2019-1-3-74-78