POTENTIAL OF GR-MANAGEMENT DEVELOPMENT UNDER DIGITAL ECONOMY

Abstract

The aim of the study is to reveal the potential of the development of GR-management, taking into account the expansion of digitalization processes. The importance of GR-technologies is determined by the need to disclose potential business opportunities that are important for the development of territories in the conditions of digitalization. Their transformation is today closely interconnected with the introduction of new electronic-digital equipment and technologies into all spheres of life. The article presents the classification signs of the directions of development of GR-technologies in spatial digitalization. A special place in the GR-technologies is occupied by the issues of business support in terms of the application of the latest digital technologies, therefore the authors determined the structure of the GR-management for the development of markets and branches of the territorial and national economy.