BUSINESS GAMES TECHNIQUES IN CONTEMPORARY HR MANAGEMENT

Abstract

Business games are one of the oldest methods of managers' professional training. Nowadays, thanks to advanced computer-based technologies, they penetrate into many spheres of management ranging from human resources to marketing, innovation, and production. Particularly, gamification of HR-management covers such processes as recruiting, adaptation, training and development, engagement and motivation. Recent rise of interest to game-based technologies, i.e. ‘serious games’ in business is mainly driven by two factors: progress in computer games technologies and entering of the so-called Generation Y socialized in a new information environment, to labor market. The article analyzes problems and conditions of business gamification as well as promising lines of sociological research of this new emerging phenomenon.