Articles
COMMUNICATION MODELS AND TECHNOLOGIES OF RESORT TERRITORY IMAGE PROMOTION
Received: 15.03.2016 Published: 15.03.2016
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Abstract
The article is devoted to understanding the communication models used in the promotion of the image of resort territory. It was determined that in the framework of the existing communication models can be used various tools and technologies. It is shown that in recent time to promote resort areas widespread, technology such as direct marketing, which is characterized by the maximum possible conversion rate, low costs and the possibility of absolute measurement result.
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Для цитирования:
Авджян Г.Д. Коммуникационные модели и технологии продвижения имиджа курортной территории // Государственное и муниципальное управление. Учёные записки. 2016. Т. 1, № 3. С. 79–89.
For citation:
Авджян Г.Д. COMMUNICATION MODELS AND TECHNOLOGIES OF RESORT TERRITORY IMAGE PROMOTION // State and Municipal Management. Scholar Notes. 2016. Vol. 1, no. 3. P. 79–89.
How to Cite
Авджян Г.Д. COMMUNICATION MODELS AND TECHNOLOGIES OF RESORT TERRITORY IMAGE PROMOTION // State and Municipal Management. Scholar Notes. 2016. Vol. 1, no. 3. P. 79–89.