Introduction. The article is devoted to the study of the possibilities of an individual investment account as a tool for the development of private investment in Russia. The relevance of the research topic is due to the development of private investment in Russia, as well as the possibility of obtaining tax deductions through the use of individual investment accounts as an investment tool. Purpose. Determination of the nature and degree of influence of individual investment accounts on the development of the private investment market in Russia. Materials and methods. The works of Russian and foreign scientists are used as a theoretical basis. The information base of the study is represented by data from Russian and foreign analytical centers, the Moscow Stock Exchange, and the Bank of Russia. The article uses methods of literary analysis and synthesis of information based on past publications, structural and dynamic analysis, SWOT analysis, regression analysis. Results. The article provides an assessment of the current state and prospects for the development of retail investment in Russia and abroad. It has been established that private investors are the most significant supplier of capital to financial markets. To determine the nature of the impact of individual investment accounts (next is the IIS) on the development of private investment, assets and the number of private investors from 2020 to 2024 were analyzed. It has been established that the share of investors with IIS in the total number of private investors has been decreasing for five years. The assets of investors with IIS in the total assets of private investors amount to less than 3%. Regression analysis made it possible to determine that an increase in the number of investors with IIS by 1 thousand people increases the total assets of private investors by 2.97 billion rubles. It has been established that the development of private investment in the retail segment of the Russian financial market is not due to an increase in private investors with an individual investment account. Based on the SWOT analysis, it was possible to determine the future strategies of private investors using IIS. Conclusions. The degree of influence of IIS on the development of private investment in Russia is substantiated. It has been established that the degree of influence of private investors with IIS is minimal, and other factors contribute to the development of private investment. Priority strategies have been identified for private investors using IIS in conditions of uncertainty and risk.
