Russian national projects as a special mechanism for sectoral support of inclusive tourism in the context of digitalization

Abstract

Introduction. The article is devoted to the study of the practical aspects of the implementation of Russia's national projects, the implementation of which is directly or indirectly related to the provision of inclusive tourism products and services in the context of the digital transformation of the industry. The relevance of the study is related to the need to provide equal access to domestic tourism products and services, which can be achieved through the accelerating pace of industry digitalization and the positioning of Russian regions as attractive destinations for inclusive tourism. Purpose. The purpose of writing this article is to assess the potential of Russia's national projects in the context of the digital transformation of inclusive tourism as a driver of industry-specific strategic changes taking place in the current conditions Research objectives: analyze Russia's national projects and assess their impact on the development of domestic inclusive tourism; study successful regional practices of integrating digital technologies into the structure of modern tourism products; evaluate the potential of digital accessibility of Russia's tourism infrastructure based on existing national initiatives and regional projects. Theoretical basis. The article is a logical continuation of the research published by the authors earlier. However, due to the lack of development and the lack of a comprehensive study of the features of the digital transformation of inclusive tourism in the context of national projects in Russia, the authors attempted to analyze how regional initiatives related to the integration of digital technologies into the structure of a modern tourism product are replicated and supported. The main directions of state support for strategic changes taking place in the industry today are also synthesized (professional development of personnel working in the field of inclusive tourism, taking into account new technological realities, improvement of adaptive infrastructure, financing of successful regional practices, etc.). Finally, through the prism of national projects initiated in 2025, the study systematized and specified the main directions to ensure the development of an accessible digital environment for various categories of tourists. Results. To achieve this goal, both existing and newly initiated national initiatives are being studied in the context of digital transformation of tourism, with a focus on their impact on the development of inclusive tourism in Russia. Regional projects implemented as part of these initiatives are being analyzed, as well as those aimed at improving inclusive tourism products and services in the context of increased digital accessibility. The impact of Russia's national projects on strategic changes in the tourism industry is being evaluated, as the industry is facing increasing demand for domestic tourism products and services. Conclusions. Based on the results of the study, it was concluded that Russia's national projects represent an effective mechanism for supporting not only Russian inclusive tourism, but also are a driver of its digital transformation, which in turn increases the level of accessibility of tourism products offered by various subjects of the Russian Federation.