Тарасов Вадим Александрович

One of the main conditions for the effective functioning of the regional economy is the availability of its own tax base. Under the current conditions, the lack of financial resources at the regional level is primarily determined by the instability of the sources of formation of the regional tax potential. The implementation of national projects in the field of education will contribute to the growth of the regional tax potential due to both the creation of new jobs, growth in wages, and in the future by increasing the intellectual potential of the region’s population, which will result in the introduction of innovations in the regional economy, contributing to the development of the real sector of the economy based on the formation of a new system of knowledge and technology.

The most important factor in Russia's economic growth is the development of digital technologies in the economy. The use of information and communication technologies allows companies to conquer new markets, reduce prices, improve the distribution system of goods, and optimize costs. Firms doing business through online technologies are gaining competitive advantages, including attracting new customers; markets expand to national or even global levels; Improving customer satisfaction consumer loyalty is won, etc. Digitalization also affects education: it is education that provides competent economies to the digital economy. The novelty of the study is that it proposes an approach to assessing the readiness of modern educational organizations to implement digital technologies, based on Internet marketing tools.