SHEPELOVA, Natalia S.; SHEPELOV, Nikolai N. Web analytics as a tool for improving the effectiveness of digital marketing in Russia. State and Municipal Management. Scholar Notes, [S. l.], n. 2, p. 153–162, 2025. Disponível em: https://gmu.owebs.ru/article/view/1078. Acesso em: 8 nov. 2026.