The article studies the concept and history of social time, its features in the everyday life of modern society. Foreign sources are also analyzed in which they study the daily life of people of various professions: entrepreneurs, employees, self-employed and freelancers. The features of the self-employed, affecting the use, perception of time and the features of fixing these features and their reflection, are considered. During the study, the principles of priority time planning were identified by the self-employed.
