Власова Виктория Николаевна

Introduction. In the context of widespread digitalization and the rapid development of artificial intelligence (AI), a fundamental transformation of the processes of socialization of the younger generation is taking place. AI is no longer just a tool, actively influencing the formation of the worldview, value system and behavioral patterns of young people. This article is devoted to the analysis of how algorithmic systems act as implicit architects of the axiological landscape, creating new challenges for traditional educational institutions.The purpose of the study is to identify specific mechanisms of artificial intelligence's influence on the value matrix of modern youth and to substantiate adapted strategies of the educational system to mitigate potential risks and maximize the use of its developing potential.Materials and methods. The methodological basis of the research is a comparative analysis of Russian and foreign literature on the philosophy of education, the sociology of youth and the ethics of AI, as well as an interdisciplinary approach that includes elements of axiological, risk-based and systemic analysis. The research was conducted using methods of theoretical modeling of algorithmic socialization processes and forecasting the transformation of the educational paradigm.Results. The article shows that AI actively forms "echo chambers" and "information bubbles", narrowing the value horizon of young people and influencing the choice of ideological orientations. The author's criticism of the passive position of education is presented, which often does not have time to adapt to new realities, yielding to algorithms in the formation of value attitudes. Arguments are made in defense of the need to develop "algorithmic literacy" and critical thinking as key competencies in the era of digital dominance. The author's vision of the problem of deconstruction of authorities and the erosion of the value of objective truth under the influence of generative AI is shown.Conclusions. The article proves that the education system should transform from a knowledge relay into an active navigator and axiological filter that can help young people maintain subjectivity, critically evaluate information and build a stable system of human values in an environment where AI becomes one of the main architects of their worldview. The necessity of forming a new pedagogical paradigm focused on the development of empathy, creativity and ethical responsibility is emphasized.

Currently, the leitmotif of mass media publications, social networks, speeches of statesmen and scientific research is the issue of patriotic education of young people. The authors of the article draw attention to the fact that higher educational institutions take an active part in the formation of patriotic consciousness of young people. A serious burden on educational activities is placed not only on vice-rectors for youth policy and educational work, but also on university teachers who actively contribute to the formation of value attitudes of modern students. According to the authors, along with the existing disciplines of the humanities block, the curricula of the 2023 set include such disciplines as "Fundamentals of Russian Statehood" and "Teaching by Ministry". The authors also noted that patriotic clubs play an important role in the formation of patriotic consciousness, and most importantly, social activity in the activities of patriotic clubs on the part of the students themselves.

In connection with the reform of the education system and the active development of information and communication processes within the educational organization, changes are taking place in the management system of educational organizations. The authors of the work in the framework of this study consider the external and internal aspects of the social management of information and communication processes in an educational organization. Within the external aspect, two levels of management are distinguished - state and organizational. The internal aspect of social management involves the direct management of human resources - the personnel of the educational organization, which takes place at the pedagogical and student level.