Бинеева Наталья Камильевна

Introduction. The issues of professional socialization of students in the context of migration, digital transformation, globalization, and "post-graduate" mobility remain a priority for educational and economic institutions. Purpose. The analysis of students' perceptions of aspects of professional socialization and university management practices that ensure the effective reproduction of the professional structure of society is conducted. Methods. As an empirical basis, data from research projects conducted by the Center for Applied Sociological Research at the Institute of Sociology and Regional Studies at the Southern Federal University, in cooperation with the trade union organization of the Southern Federal University, were used. The research involved university students from the Rostov region. Additionally, a study conducted on the "Caring Man" platform in 2024 was also taken into account. Results. The article aims to analyze students' perceptions of professional socialization aspects and management practices that contribute to the effective reproduction of the professional structure of society. It includes an analysis of students' assessment of professional socialization factors in relation to their academic performance and future employment strategies, as well as their ideas about their career plans, motivation, and conditions for selecting a job in their chosen field. Conclusions. The study identified trends typical of students, which reflect a value-based approach to education on the one hand and institutional ways of managing the educational process on the other. It was found that students' professional strategies and motivational foundations differ depending on academic achievement and course of study. A request for adaptation of the university's system of professional socialization to current labor market conditions and applicant needs was identified. Despite independence in choosing professional paths, students rely on university assistance in finding employment. This highlights the need to expand and improve existing management practices in professional socialization, including through the organization of internship programs and the creation of a platform for continuous communication between companies and customers. Future employees who are currently pursuing higher education programs.

Artamonova Ya.V. 1,2 , Bineeva N.K. 1,2 , Dyachenko A.N. 2 1 South Russian Branch of the Federal Research Sociological Center of the Russian Academy of Sciences , 102, M. Gorky Str., Rostov-on-Don, 344006, Russian Federation 2 Institute of Sociology and Regional Studies of the Southern Federal University , 160, Pushkinskaya str., Rostov-on-Don, 344006, Russian Federation

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