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MARKETING TECHNOLOGIES IN REGIONAL MANAGEMENT PRACTICE: CONCEPTUAL CONTENT AND APPLICATION TOOLS
The article actualizes the need to improve the regional management system based on regional marketing. The article highlights the prerequisites for the activation of marketing technologies in regional management. The article explains the necessity of conceptual approach application in the practice of regional marketing, which is justified by multifunctional capabilities and strategic certainty of the marketing impact. The specific functions and tools of marketing technologies that can be used in the practice of regional management are presented.