This article is devoted to the problem of the relationship between tradition and innovation in the social practices of young people living in the Rostov region. Based on the results of the applied sociological research, the author analyzes the traditional and personal attitudes implemented in the social behavior of young people in the context of legal, family-marriage, intergenerational interaction. In this work, special emphasis is placed on the positive side of social experience, conditioned by the ethnocultural tradition, in the context of the modernization of Russian society.
