Газиева Инна Александровна

Introduction. The topic of values in general, as well as the problem of their study, in particular, is gaining increasing popularity in modern Russian discourse, which is explained by the significant acceleration of social changes mediated by geopolitical and domestic political processes, as well as the updated framework of legal regulation: strengthening the integration into public life of traditional Russian values, enshrined by Decree of the President of the Russian Federation 09.11.2022 No. 809 "On the approval of the Fundamentals of State Policy for the preservation and strengthening of Traditional Russian spiritual and Moral values." This state of affairs suggests the need for a sociological diagnosis of the value space of modern Russian society. Purpose. Today, there are many tools for studying values, but most of them are aimed at assessing individual values, while we are interested in social values, which determined the purpose of the article: to develop and describe an empirical model for analyzing social values, which is based on the idea of the need to use a set of indicators for their cumulative assessment. Methods. The indicators of the assessment of social values by the author include: value relations, value preferences, value attitudes, value actions. Based on the proposed approach, a sociological toolkit has been developed, which has been tested during the diagnostics of the student youth's value space. The survey was conducted from May 17 to June 1, 2023 (N=4338). Results. The results of the testing of the empirical model of the analysis of social values demonstrated a pronounced disparity in the respondents' attitude to the proposed indicators of their measurement, which is explained by the presence of a noticeable gap between the understanding of the ideal idea of values and the actual adherence to them. Conclusions. The proven empirical model of social values analysis can form the basis for studying social values not only of other socio-demographic groups, but also of Russian society as a whole.

Using the methods of content analysis and data classification, the authors of the article implemented a linguistic and sociological study, which involves the study of administrative and political discourse. Video materials of the annual event held on the platform of the Russian Academy of national economy and public administration under the President of the Russian Federation "Gaidar forum 2019"were used as empirical material. According to the authors, public speeches of the speakers in the framework of panel and expert discussions of the political and economic forum demonstrate modern communication trends and social contexts. The hypothesis of the presented work is the idea of the existence of a speech and cultural standard or sample, formed by the speech of the intellectual elite, and is a reference point for all citizens of the Russian Federation. Positive and negative communicative tendencies characterizing administrative and political discourse of the XXI century were formulated as the main conclusions.