Лебедева Диана Семеновна

Within the framework of the Humanities, there is a General definition of addictive behavior of the individual, which defines it as the desire to escape from reality by changing their mental state with the help of material or non-material means. According to a number of sociological studies, the main actor of this form of behavior is the youth as a social community. This is due to the fact that often its role and status expectations cannot be met with the help of available socio-economic resources. It is the lack of these resources to meet the needs that pushes young people to identify the reference need for each social group and strive to meet it in every way. And often by any means and at any cost. In this process, certain behavioral standards are identified among young people, which in some moments are characterized by a desire for methods that are destructive from the point of view of social norms to meet urgent needs as a way of social adaptation in the group. Hence, in sociology, addictive behavior is understood as a specific type of deviant behavior. The task of our research is to update this concept and identify the factors of addiction in the youth environment.

The article deals with one of the approaches in the framework of economic sociology to identify the causes and ways of certain forms of behavioral dependence of young people, which leads to addictive behavior. This study explains an important feature of the process of consumption: a thing or a product is purchased not only and not so much to eliminate the need for something, but also often acts as an object of human aspiration and affection. It also reveals the features of the process of consumption by young people. The concept of addictive pleasure is defined. The data of research on this topic are presented and analyzed.

The article deals with the separation of a special type of deviation addiction as a sociology of dependent behavior. Also, new sociological knowledge uses a structural and functional approach to the study of both deviant behavior in general and addictive behavior in particular. Addiction stands out as a special type of deviant behavior that society and social groups need to stop with the help of legal and preventive actions. However, a detailed consideration of the prevention of addictive behavior in the study of deviantology leads to the conclusion about the ineffectiveness of this theory in terms of correction and prevention of modern types of addiction.