Полянин Андрей Витальевич

The research analyzes scientific approaches to solving applied problems of public administration information support. The article provides scientific evidence that the study of information and communication support issues at the present stage of society development takes place in the context of mutually dependent changes in management and communication paradigms. The directions proposed in the course of the research include the development of electronic public administration, improvement of information support for management and service procedures, and the use of modern information and communication support.

The digitalization of the economy poses serious challenges to existing business models, including in the structural units of the banking system, which are undergoing a process of transformation worldwide. Customer focus and personalization of the offer, mobility are the key components of the digital Bank strategy. For its effective implementation, it is necessary to solve problems focused on the accumulated customer experience, as well as on the introduction of innovations that support the interests of potential customers. The article discusses the application of digital technologies in the banking sector of Russia, as well as in the world's leading banking institutions, highlights the problems and prospects of digitalization of the banking business.

The article deals with the priorities of business structures in the development of the digital economy. The authors concluded that business entities need to develop new activities and adapt to digital innovation. In this regard, the state should develop support measures aimed at the development of businesses that actively implement digital technologies. The tools of state regulation of the digital economy proposed in this study make it possible to intensify the processes of economic capacity-building of business structures for the implementation of the technological breakthrough. Subsequently, they will be transformed into a set of recommendations for practice and public authorities, which will allow them to change some laws in the field of digital technology support and innovation, as well as to adjust the direction of the strategic development of economic institutions.