Погосян Маргарита Аваковна

The current economic and structural framework are changing competitive dynamics and behavioral parameters of the functioning of economic entities in the environment management. The market strategy of behavior of Russian firms and household sector, which vary the basic approaches of realization of adaptive tools aimed at reducing risktaking and volatility of macroeconomic dynamics. Market behavior of domestic companies in the economic crisis, primarily covers the short planning horizon and is associated with the paramount measures by reducing the cost of materials, optimization of production, reduction in marketing and logistics costs.