Vasyuta Evgenia A.

Introduction. The article is devoted to the study of the practical aspects of the implementation of Russia's national projects, the implementation of which is directly or indirectly related to the provision of inclusive tourism products and services in the context of the digital transformation of the industry. The relevance of the study is related to the need to provide equal access to domestic tourism products and services, which can be achieved through the accelerating pace of industry digitalization and the positioning of Russian regions as attractive destinations for inclusive tourism. Purpose. The purpose of writing this article is to assess the potential of Russia's national projects in the context of the digital transformation of inclusive tourism as a driver of industry-specific strategic changes taking place in the current conditions Research objectives: analyze Russia's national projects and assess their impact on the development of domestic inclusive tourism; study successful regional practices of integrating digital technologies into the structure of modern tourism products; evaluate the potential of digital accessibility of Russia's tourism infrastructure based on existing national initiatives and regional projects. Theoretical basis. The article is a logical continuation of the research published by the authors earlier. However, due to the lack of development and the lack of a comprehensive study of the features of the digital transformation of inclusive tourism in the context of national projects in Russia, the authors attempted to analyze how regional initiatives related to the integration of digital technologies into the structure of a modern tourism product are replicated and supported. The main directions of state support for strategic changes taking place in the industry today are also synthesized (professional development of personnel working in the field of inclusive tourism, taking into account new technological realities, improvement of adaptive infrastructure, financing of successful regional practices, etc.). Finally, through the prism of national projects initiated in 2025, the study systematized and specified the main directions to ensure the development of an accessible digital environment for various categories of tourists. Results. To achieve this goal, both existing and newly initiated national initiatives are being studied in the context of digital transformation of tourism, with a focus on their impact on the development of inclusive tourism in Russia. Regional projects implemented as part of these initiatives are being analyzed, as well as those aimed at improving inclusive tourism products and services in the context of increased digital accessibility. The impact of Russia's national projects on strategic changes in the tourism industry is being evaluated, as the industry is facing increasing demand for domestic tourism products and services. Conclusions. Based on the results of the study, it was concluded that Russia's national projects represent an effective mechanism for supporting not only Russian inclusive tourism, but also are a driver of its digital transformation, which in turn increases the level of accessibility of tourism products offered by various subjects of the Russian Federation.

These days, governments are actively increasing the introduction of new GovTech solutions in order to improve the efficiency of public authorities work. The digital government, as a key concept of the public sector digitalization, is the next stage in the evolution of public administration, which is aimed at accelerating the decision-making process at the state and municipal levels, improving the interaction with citizens and public organizations, as well as increasing the level of trust in the authorities. The article analyses GovTech technologies and the principles of their introduction, the stages of public sector digital maturity. The COVID-19 pandemic was identified as the driver of the government digitization, but in the long run, the reactive policy should move to a complete reorganization of public administration systems in terms of the introduction of new technologies and ensuring cybersecurity. The article assesses the main challenges of GovTech introduction, as well as the key GovTech trends. Additionally, the authors analyzed the European and Russian practices of public administration digitalization. An analysis of GovTech concept, conducted by the authors, allowed to determine the conditions of growth of the Russian GovTech market and its prospects and to draw conclusions about the significant potential of Russia to successfully achieve the stage of the digital government.

Innovative development is one of the key factors determining the level of competitiveness of all modern states of the world. That is why the use of indicators to assess their innovative potential is becoming a priority task facing the world scientific community. The article discusses the main components that make up the Global Innovation Index (GII) as one of the promising tools for indicative evaluation. Within the framework of this scientific study, the analysis of the regional structure of the largest innovative macro-regions of the world was carried out, and the key features of the leading countries that influenced their ranking in 2022 were identified. The authors have made attempts to identify the strengths and weaknesses of Russia's innovation policy, which influenced its dynamics in the GII, and also assessed the potential of innovative development of the subjects of the Russian Federation. Finally, the authors have identified a number of patterns that affect the development of competitive innovation ecosystems.