Соболева Юлия Павловна

The main resource of universities is their teaching staff. Optimally using it to achieve strategic goals, ensure high employee interest in improving the efficiency of their work, which ultimately will increase the demand for graduates from the labour market. Therefore, the study of problems in the field of motivation of the teaching staff of universities, development of areas of improvement is one of the main objectives, the achievement of which will ensure the growth of competitiveness of Russian universities and their entering the international market, the training of highly skilled specialists. Despite the wide variety of work in the field of staff motivation, there is no unified approach to the organization of this process in higher education institutions.

The purpose of this study is to develop theoretical and practical recommendations for improving the efficiency of human resource management in agriculture. The scientific novelty of the research lies in the fact that as part of the work we proposed a system of interaction of the main elements of human resource management in the industry under study. From a practical point of view, the significance of scientific work is to systematize the features of human resource management of agricultural enterprises in the country, as well as to develop a mechanism for the formation and development of agricultural personnel. In the course of scientific work, we used statistical and retrospective methods of information analysis, as well as survey and observation.

The most important factor in Russia's economic growth is the development of digital technologies in the economy. The use of information and communication technologies allows companies to conquer new markets, reduce prices, improve the distribution system of goods, and optimize costs. Firms doing business through online technologies are gaining competitive advantages, including attracting new customers; markets expand to national or even global levels; Improving customer satisfaction consumer loyalty is won, etc. Digitalization also affects education: it is education that provides competent economies to the digital economy. The novelty of the study is that it proposes an approach to assessing the readiness of modern educational organizations to implement digital technologies, based on Internet marketing tools.