Малик Елена Николаевна

Authors of article staticized a problem of interaction of mass media, public authorities and institutes of civil society for ensuring effective involvement of youth in socio-political practicians of the Russian society. Ways and levers of mass media on formation of political consciousness and political orientations of the younger generation are analysed. The role of mass media as main communicator between government institutions and institutes of civil society is reasoned. The attention to a question of realization of the mass media function on formation of public opinion in the youth environment is paid. The conditions promoting development of political subjectivity of youth and its integration into the political sphere of the Russian society are revealed.